Dublin, Ireland — March 6, 2007: Running Your Business Publishes Article by Archistry Founder on IT Strategy for SMEs

Andrew S. Townley, Founder and Managing Director of Archistry Limited, announced today that Running Your Business, the magazine of the Irish Small Firms Association, has published his latest article, Growing Your IT Strategy. The article addresses the unique challenges of establishing an IT strategy for small businesses to prepare them to evolve gracefully as the business grows.

"The number one priority for start-ups and small businesses is survival, mostly by managing cash-flow wisely. In this kind of environment, IT strategy is often not a primary concern," Mr. Townley said. "The key here is to not dig deep holes early by allowing critical, core-business systems to be developed without a clear link to the business strategy. What starts out small and simple today can grow into something that will take millions to fix a few years down the line. Even though an organization may not have the resources to invest to build large systems, what is invested should be done wisely so that it delivers continual value as the business grows."

Reprints of the article are available upon request.

About Running Your Business Magazine

"The editorial mission of Running Your Business is to provide independent business owners with practical information for the hands-on operation of their business". Our aim is also to celebrate the men and women who are leading the creation and development of the Irish SME economy, and to inspire others to pursue their passions for business . Running Your Business is committed to provide the knowledge, tools and resources to help small business owners succeed.

About Archistry Limited

Archistry Limited is a professional services firm based in Dublin, Ireland that focuses on helping clients deliver improved business performance and productivity through effective utilization of technology. Archistry's service offerings include enterprise IT governance, SOA planning and implementation guidance, information assurance and optimization and improvement of IT implementations. More information about Archistry Limited is available on the Web at www.archistry.com.

Press Release

Archistry Limited 33 Pearse Street Suite 115 Dublin, 2 Ireland

Phone +353 1 282 4880 Fax +353 1 282 6291

info@archistry.com www.archistry.com