Andrew S. Townley, Founder and Managing Director of Archistry Limited, announced today that ComputerScope, Ireland's Information and Communications Technology magazine, has published his latest article, "Enterprise 2.0: Buyer Beware." The article examines whether the hype surrounding Enterprise 2.0 is justified in delivering lasting business value and if technologies including wikis and blogs will finally be able to solve the organizational problem of knowledge management.
"People spending money on 'Enterprise 2.0' technologies need to have realistic expectations about what kind of lasting business value they're really going to get," Mr. Townley said about the article. "Enterprise 2.0 is about the use of free-form social software within companies. It's unrealistic to think that the publishing process is what caused corporate intranets to not deliver value in the early 90's. Changing the technology won't change the organization."
Reprints of the article are available upon request.
ComputerScope is Ireland's only requested-readership ICT title ensures targeted advertising with zero waste. It is No.1 in market share in terms of local and global advertiser support, and its 10,000 ABC-certified circulation delivers a 40,000-strong pre-qualified readership with 90% coverage of senior ICT buyers and specifiers.
More information about ComputerScope can be found on the Web at http://www.mediateam.ie/cs/about.html.
Archistry Limited is a professional services firm based in Dublin, Ireland that focuses on helping clients deliver improved business performance and productivity through effective utilization of technology. Archistry's service offerings include enterprise IT governance, SOA planning and implementation guidance, information assurance and optimization and improvement of IT implementations. More information about Archistry Limited is available on the Web at www.archistry.com.
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